top of page
Your Texas Home Listing Plan | Wave Realty Group
A Customized Listing Strategy Designed Around Your Home and Your Goals.
​Selling a home involves more than placing a sign in the yard and entering the property into the MLS. Our listing plan is designed to prepare the property, position it correctly, attract qualified buyers, negotiate favorable terms, and guide you from the initial consultation through closing.
Every property and seller situation is different, so the final strategy will be tailored to your home, timeline, condition, and financial goals.
Phase 1: Initial Property Consultation
• Review selling goals, timeline, and motivations
• Assess property condition, defects, and prior improvements
• Discuss liens, mortgages, and legal considerations (probate, divorce, leases)
• Determine priorities: price, speed, convenience, or certainty
• Choose strategy: Traditional Listing, As-Is Listing, or Direct Cash Sale
Phase 2: Pricing and Market Analysis
• Analyze sold, active, pending, and expired comparables
• Evaluate neighborhood factors, school districts, and buyer demand
• Set a strategic list-price range (Market-Value, Competitive, Aspirational, or As-Is)
Phase 3: Seller Documents and Disclosures
• Organize Listing Agreements and mandatory TREC disclosure notices
• Collect surveys, HOA info, inspection reports, and repair warranties
• Address specialized documentation like lead-based paint or solar-panel agreements
Phase 4: Property Preparation
• Enhance curb appeal and complete deep cleaning/decluttering
• Address odors, lighting, and minor cosmetic repairs
• Evaluate the benefits versus costs of a pre-listing inspection
Phase 5: Marketing Preparation
• Produce professional photography, video tours, floor plans, and aerial shots
• Draft descriptive copy and feature sheets highlighting improvements
• Develop social media, email campaigns, and property landing pages
Phase 6: MLS Launch
• Finalize showing instructions, exclusions, and offer-review dates
• Execute syndication to major real estate portals
• Launch brokerage outreach and schedule open houses
Phase 7: Showing Plan
• Implement showing protocols (Appointment required, restricted windows, or Go-and-Show)
• Prepare home: secure valuables, open blinds, and arrange pet safety
• Monitor buyer feedback for recurring patterns
Phase 8: Weekly Seller Updates
• Review showing counts, online traffic, and buyer inquiries
• Monitor new market competition and recent neighborhood sales
• Adjust strategies based on market performance and buyer objections
Phase 9: Offer Review
• Evaluate price, financing type, earnest money, and option periods
• Analyze appraisal contingencies, seller concessions, and leaseback needs
• Manage multiple-offer scenarios to find the strongest overall terms
Phase 10: Contract-to-Closing Management
• Coordinate earnest money delivery and option period inspections
• Liaise with title companies and monitor buyer loan approval
• Oversee final walk-throughs, utility transitions, and fund distribution
Seller Responsibilities
• Maintain property condition and accessibility for showings
• Disclose all material facts truthfully
• Avoid direct negotiations with buyers to maintain professional leverage
• Complete agreed repairs and vacate by the possession deadline
Â
Wave Realty Group provides real estate brokerage services. This listing plan is general informational material and is not a contract, guarantee of sale, appraisal, inspection, legal opinion, tax advice, or promise of a particular price or timeline. The property-specific listing agreement, disclosures, MLS rules, applicable laws, and signed transaction documents will control the actual relationship and sale.
bottom of page